bringing personal finance home
It doesn’t seem to belong to us. Often it has little to do with what is important in our lives – our families, our friends, our communities. It’s out of context.
Advisors may intimidate or bore us. They talk in terms of basis points and risk tolerance, using terms we don’t understand or care about.
We are not stupid. We are different.
Imagine a world where money is integral to our identity. A necessary nutrient. Where there is such a thing as a “money instinct” that we could trust and exercise with confidence.
Imagine a world where finance is brought home to women.