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May 2010

Setting SMART goals

by Eleanor Blayney
May 29th, 2010

I got up at 5 am this morning to start a running routine (yet again) and by lap three at the local track, I tried to remember why I was doing this.  The usual stuff came to mind:  I wanted to lose 5 pounds and to be able to run a 10 miler in the fall, etc.  To get to these goals, I should be running 4 times a week, 3 to 4 miles for the first month, 5 to 6 for the second, and so on.

Lap 4 did not go so well either.  I felt tired and dispirited as the numbers multiplied through my head, like those scary bucket-bearing brooms in   Disney’s Fantasia. It occurred to me that perhaps I was working toward the wrong goals.  I decided instead to run for the simple reason that I wanted to live the best life I was capable of.  Physical fitness is, for me, an important element of that “best life.”  Changing my goal did not get me running faster and farther this morning, but it did transform my run into something I enjoyed.

Setting goals is a fundamental part of the financial planning process, and given the subject matter – money – it inevitably involves numbers.  “Eliminate $1500 from monthly expenses.”  “Build a retirement nest egg of $1 million by age 68.”  “Put 10 percent of gross salary into a 401(k). “  Planners like formulating these kinds of goals for their clients, because they are easily measured and monitored.  As the saying goes, if you don’t know where you are going, any path will get you there … including the path that does not involve any financial planning at all.

As a CFP® practitioner myself, I happen to believe that financial planning is a good thing, and that goal setting is a fundamental part of this process.  I am also a businesswoman and so understand the rationale of the S.M.A.R.T. method of setting goals: namely making goals Specific, Measurable, Actionable, Realistic, and Time-Bound.  But given the difficulty that so many women have around personal financial management, I have come to the conclusion that perhaps we need to modify the goal setting process, to make it gentler, more intuitive and less numeric, and thus more empowering for women.

Consider instead an alternative S.M.A.R.T. method for goal setting:

S = Should-less

M = Me-full

A = Actualizing

R = Real

T = Timeless

Specifying goals in this way puts the emphasis on the fullness of your life in the continual present and on what is true for you.  When applied to personal finance goals, you begin to think of ways that money can be used to live your best life, not because others, armed with rulers and stop watches, tell you this is what you should be doing, but because you want to.  You save, you invest, you get the necessary documents drawn up for your estate, you fund your child’s education account because it gives you a sense of purpose and liberating control, and expresses your care and love for your family.

Having $1 million in your 401(k), while measurable, lacks meaning for many of us.  Yes, you and your financial planner will know if you’ve attained it, but what, in fact, have you really attained?  The things in life that really count – peace of mind, love, connection, hope – cannot in fact be counted.  They are immeasurable.

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Categories Financial Planning, Personal Finance for Women
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Women and Money: Mine, Yours, or Ours?

by Eleanor Blayney
May 24th, 2010

Being in a relationship does funny things to our hearts, as well as our heads – particularly when it comes to personal finance management.   It is not uncommon for older married women to behave in a very contradictory fashion:  they cede all financial control to their husbands, but at the same time, they are far more likely than their partners to keep a secret stash of money just in case.

Women often confuse money with love.  Being taken care of financially can be, in their minds, equivalent to being cared for.  The fear of becoming a bag lady – held by an absurdly high number of women, even affluent ones – is probably more about running out of love than it is running out of money.

I am often asked by married women if they should keep their finances separate from their husbands.  Rarely do I answer yes.  Marriage is, after all, an economic partnership which involves working together and pooling resources for shared goals:  a new home, college educations for children, retirement abroad.  If, however, the goals are different, as is often the case with second marriages and a separate menu of kids, then some segregation of resources is probably in order.

On one point, however, I am far more absolute:  all women, married and single alike, need to be thinking and planning their financial futures separately from their partners.  This does not replace joint financial planning, but must be done in addition to it.

The reality is this: Whether in stable relationships or not, women will likely be alone at some point in their lives, often for a significant period of time.   The Census Bureau reports the average age of widowhood at 56.  Even for couples celebrating their golden anniversaries, the wife is likely to survive her husband by several years.  Divorce, too,  is a stubborn modern-day fact.  In a 2002 study, the National Center for Health Statistics found that 30 percent of couples are divorced or separated within the first ten years.

The transition from coupledom to singlehood is rarely gentle and never simple. A time of difficult, even violent emotions, it’s hard to think, even breathe, let alone make decisions about finances.  But money issues loom large when you become single again:  What’s mine? What’s not?  Where will my money come from?  Whom can I trust?  What needs to be done/changed/closed/opened/paid?

The best time for planning to be single is when you are not.  Think of it as a form of insurance, contingency planning, or emergency preparedness.

• Set aside money now that you might need in the first few months of being single, just as you might stock up for a natural disaster on bottled water, duct tape,  and canned goods.   This isn’t your secret money: it’s a survivor fund and as such, should be completely acceptable to your partner. He should probably have one, too.

• Create a phone list of the people – a CFP® professional, banker, accountant, attorney – who can help to orient you in your new financial situation.

• If you have a planner now, ask him or her to prepare some what-if scenarios addressing your financial situation in the event of divorce or the death of your partner.

You might also ask your planner to meet with you separately, even if you are doing planning as a couple.  Take this time to  express your financial goals, preferences and issues from your own perspective.  Again, this is not about going behind your partner’s back.  (Indeed, if a  planner perceives that you and your partner have a true conflict of interests, he or she should identify it as such to both of you, and find a resolution before continuing with your planning.)

You want to establish your own financial identity – how you think about finances, and the way you wish to be addressed and involved by both your planner and your partner.  Some planners might want to think of you and your partner as one client, but in fact you are a team of two individuals.  The distinction is subtle, but important to your financial future.

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Categories Financial Planning, Personal Finance for Women
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Personal Finance for Women in Retirement

by Eleanor Blayney
May 20th, 2010

Women worry about retirement, a lot more than men.  Eighty-three percent of women surveyed in 2007 by The Hartford and the MIT AgeLab worry that they will not be able to keep up with inflation in retirement, compared to 69 percent of men.  They worry, too, about declining health and their inability to afford adequate healthcare.  The number of women who are concerned about their ability to manage their nest egg in retirement is nearly double that of men.

Women may be worriers by nature, but in this case, they have good reason to be anxious.  All else equal, women’s longer life expectancies mean that they need to set aside more for their retirement.  But unfortunately all else is not equal. Because women’s working lives are so often interrupted to give birth or to care for children and the elderly, they have less opportunity than working men to save through workplace sponsored retirement plans.  For the same reasons, their Social Security benefits are less.  What they do manage to set aside for the final decades of their lives is often invested less aggressively than is necessary for adequate growth of their resources.  They are trapped between their fear of living too long and their female reluctance to take risk.

But there is one aspect of retirement that has women less anxious than their male counterparts:  namely, the question of what they will do when they are no longer in the workplace.  We’ve all heard stories about the newly retired husband who drives his wife crazy by deciding to alphabetize the soup cans, when it’s too rainy to play golf.  As one woman declared after two weeks of her husband’s retirement:  “I may have married for better or worse, but NOT for lunch!”

It’s said that a woman’s work is never done, and such is true even when she is finished with her career or job.  Her whole life has been a balancing act that would impress even a professional juggler.  The space left vacant by leaving paid work is quickly filled by volunteerism, involvement with her social and/or faith community, new hobbies or interests, or those resumed now that she has more time.  Figuring out what to do is simply NOT on her to-do list.

As financial planners help women to prepare for retirement, they need to make more of women’s ability to remain active and involved in retirement.  So often, retirement “success” is premised on what an individual has – specifically in dollar-denominated terms — as opposed to what he or she can do.   We often hear in the media that it now takes $1 million, $2 million, $5 million to retire.  What we don’t hear about is the value of other resources – our interests, abilities, and interests  — to help us succeed in the last third of our lives.

All of us – women and men alike – are having to redefine retirement as a result of the recent financial meltdown of financial assets, and our national failure to control our debt and make savings as important a priority as consumption.  Many are reconciling themselves to having to work far longer than they anticipated.  Is it possible that women may be better positioned to make a virtue of this necessity?  Namely, can they continue to earn income in their retirement years by using the outside interests and involvements that they have cultivated all their lives?  Because these activities are enjoyed by women, they may be less stressful, and exact a lower physical toll than work purely for pay, which means they can be productively pursued well into their seventies, even eighties.

I recently attended a presentation by an actuarial consultant on how Americans view retirement.   In a pause between all the statistics, charts, and tables, she made one simple, number-free observation that stood out from all the rest.  “There are two portfolios to manage in retirement,” she said.  “One consists of your financial assets, the other is made up of your activities.”

Taking that observation one step further, I would suggest that retirement wealth might be considered the sum of the two portfolios.  With that in mind, it’s possible that women may not be as poorly prepared for retirement as they fear.

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Categories Personal Finance for Women, Retirement
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Sticker shock can leave us stuck

by Eleanor Blayney
May 16th, 2010

It’s said sometimes of materialistic, unlikeable people:  “She knows the price of everything, and the value of nothing.”  She has, in other words, neither taste, nor class.

But then this is something I could say legitimately of myself, though my friends assure me I am reasonably likeable and, when I choose to be, entirely classy.  The problem is something other than my chronic flare-ups of materialism. It has to do more with my persistent tendency to worry about money – a tendency I believe I share with millions of other nice, classy women.

More to the point, I worry about what things cost.  It’s nothing new, and I probably inherited it from my Depression-reared, and Scottish to boot, mother.  But I’ve noticed this cost fixation rearing its hydra-heads more frequently this past year, as I wrote and published my first book.  There were so many services I had to buy in order to get this book done.  I had all the ideas I needed on what women should know about personal finance, but I did not have the graphic design or editorial skills to put a fine polish on those ideas.  Nor did I have the marketing skills to know how to get the right people in sufficient numbers reading, buying and talking about my book.   This meant most of the time I was not writing was spent interviewing experts and consultants to see how they could help me.

But after just a few minutes of their pitch I stopped listening to what they could do, and started fretting about what it would cost.  Sometimes, I would even interrupt them, in a hurry to know what the price would be.  I’d try to be casual and nonchalant, even though I was desperate to know, “So, I know you might not be able to give me a definite figure, but about how much are we talking here?”  When I actually caught myself saying yes to one consultant because the price was right without my having any real sense of exactly what her services entailed, I knew I was in trouble.  Time to step back and start thinking again about value, about what mattered to me.

A kinder aphorism than the one quoted above goes like this:  “A man will pay $2 for a $1 item he really wants, where a woman will pay $1 for a $2 item that she doesn’t really want.”  This I think sums up our female confusion with price and value.  If the price is good, then the service or item itself must be good.

In all fairness to us women, I think we are more apt to suffer value blindness when we are unfamiliar with the things we are pricing.  If you’ve never bought a car before, or a hi-def TV, or like me, are a first-time author, mother, business owner, it’s hard to understand the worth of what we are buying.  Over the last few decades, women are acquiring things, going places, taking on roles and responsibilities, that they never have before.

The enlargement of our lives is exhilarating but also overwhelming, and it is not surprising that we sometimes default to a familiar vantage point from which to take in all this newness.  What’s familiar but not at all enlarging, is what we have in our checking accounts.  “Can I afford it?” becomes much easier to answer than “Do I want or need it?”  But letting a “yes” to the first question become an automatic “yes” to the second is a dangerous habit for us.  As a matter of fact, just as harmful is denying your needs and wants because you don’t have the money.

As women, our first step toward financial confidence is to look at our ideal lives, leaving all considerations of cost completely out of our assessment.  What do we want our lives to look like, what would be included, what would be left out?  This picture shows us what we value most and what we should be willing to work and pay for, regardless of its dollar cost.  We do not have to wait until this ideal life goes “on sale” before we reach for it.

We do not have to settle for less.

Categories Personal Finance for Women
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Look who's talking…

by Eleanor Blayney
May 12th, 2010

There is a memorable Bob Newhart skit where he plays a psychiatrist meeting for the first time with a woman who nervously confesses her problems with claustrophobia, bulimia, and relationships.  Newhart is not your classic Freudian shrink who stares into space, saying nothing. In fact, he actually has some advice for his client, which he summarizes in just two words:

“STOP IT!”

When the flabbergasted woman just stares at him, he drives his recommendation home by spelling it:  “S-T-O-P new word I-T!!!”

Session over, mission accomplished, slam bam thank you ma’am.

Like all classic humor, the sketch is funny because it depicts a fundamental truth.  When women ask for advice, they are often not asking for solutions but acceptance. And when men give advice, they focus on eliminating the problem, not analyzing its origins.              How many times have you come home from a bad day, complaining about a workmate, a traffic snarl, an uncooperative team?  Your husband or partner will listen for a minute and then feel compelled to fix it, as soon as possible.  “You just gotta work around him/it/them,” he opines, grabbing for the remote.  He sees the problem as solved, while you feel that he hasn’t heard a word you’ve said.

Financial planning can be a “fix-it” discipline, and as a CFP® practitioner, I’ve always enjoyed solving problems.  And I’ll admit, there are some problems that seem to require a “STOP IT!” response.   Spending too much?  Not willing to take any investment risk?  Putting off completing that questionnaire for the estate planning attorney?  Just stop doing what you’re doing, and everything will be fine.

But the logic and simplicity of such advice has, to my knowledge, never changed behavior.  It has, in fact, almost lost me two clients, one whom I told to stop spending money on eating out, the other whom I advised to stop buying shoes.  Their flabbergasted response told me that I did not get it.  I was advocating eliminating the tip of the iceberg, leaving the real and much greater issues submerged, threatening to sink their financial ship.

I certainly learned from those early mistakes, and now know that my job is to listen, deeply and thoughtfully, long before I offer advice.  I’ve learned that women need to be heard, and accepted, before they need to be fixed.  Often, they feel isolated with their financial issues, and need reassurance that others share their situation, that they are pretty average when it comes to their worries about money.  In this way, they differ from men.  She wants to know that she is “the same as” whereas he wants to know if he is “better than.”

When choosing a financial planner, you want, of course, experience and expertise.  You want commitment to an ethical code of standards.  But there is another “E” prerequisite you should be looking for:  Empathy.  On your first visit to interview a prospective advisor, who does most of the talking?  Are you offered answers before you have posed all the questions?  Do you leave the advisor’s office relieved because the interview is over, or because you have found a safe place to become more financially competent?  When you return for a second visit, is it clear that the planner has reflected upon and digested all that you shared in your first meeting?

Sometimes we want professionals who are all business and completely focused on their skills.  I, for instance, don’t want my attorney to be my pal.  A bit of bedside manner works well in doctors, but if I get more than 10 minutes worth, I begin to feel uncomfortable.  When it comes to money management, however, our emotional assets and liabilities are just as important as our financial inventory, and may have a greater impact on our ability to be financially successful than a six-figure 401(k).

Here’s some advice if you’re meeting with an advisor who does more talking than listening.  Just tell him or her to “Stop It!”  It’s your turn to speak.

Categories Finding a financial planner, Personal Finance for Women
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Our Mothers, Our Selves

by Eleanor Blayney
May 8th, 2010

Here’s a paradox to think about this Sunday, as we celebrate the amazing lives and contributions of our mothers:

Motherhood is the largest and oldest industry in this country, producing the major source of our country’s wealth: namely, our nation’s human capital. Mothers bear, and for the most part, raise the children who will become tomorrow’s leaders, entrepreneurs, workers, and parents.

Why then, as creators of this enormous wealth, do our mothers so often come to the end of their lives with so little of it? Why do so many women in general, and single mothers in particular, live out their last years completely reliant on Social Security benefits, compared to elderly men and fathers who are much more likely to have other sources of income?

One answer comes obviously to mind: children cost money – a lot of money — that would otherwise be available to mothers for their own retirements and self-care. The average cost of raising a child to age 18 in this country runs approximately $240,000 according to the Department of Agriculture – far more than most women have put aside in their retirement plans, if indeed they even have them. And because more mothers than ever before are raising their children as single parents, these costs are often not shared, falling to the female parent.

But beyond the hard costs of raising kids – the shoes, the food, the medical care – there is another, greater, but less visible cost: that is, the opportunity cost of motherhood. This cost, defined by financial textbooks as the cost of an alternative that must be foregone in order to pursue a given action, is the earnings a woman foregoes when she chooses to be a mother. Even if a woman does not leave the labor force to have children, there is still likely to be lost earnings in the form of lesser pay. This might be because she now must work part-time or because she is likely to choose less well-paying careers in administration or teaching for the greater opportunity these jobs afford for maintaining work-home balance. Or perhaps she is hesitant to ask for a raise or for what she is worth because she doesn’t want to “push too hard” in case she decides to have another child.

These lost earnings compound when you consider important benefits, such as Social Security, disability coverage, and contributions to 401(k)s, are a function of income level as well as time in the workplace. Workers often do not receive benefits if they work less than half time. Retirement contributions to employer plans can only be made if there is earned income. Social Security payments are based on the “highest earnings” over a 35 year period, which can unduly penalize even high income women if they have some no-wages years in that period because they left to care for children.

This potent cocktail of circumstances leaves a bad headache of financial worry for so many mothers. Compared to fathers, they live longer, work just as hard if not harder, but have less for their later years. All the Hallmark cards and FTD arrangements in the world cannot dispel their bag lady fears.

So what can those of us who are mothers, have mothers, and/or care about our nation’s mothers do? Actions range from political activism, to increasing social and workplace awareness, to simple (and earlier) financial planning. Here’s what these might look like:

• When Social Security reform is next publicly debated, as it inevitably will be, make yourself heard in support of giving mothers work credits for the unpaid labor of motherhood. A year or two or five spent out the workplace to raise children should not count as zero earning years in computing a mother’s retirement benefit.
• Speak up and out for workplace policies that are friendly to working mothers: flex-time, working from home, a bank of unused sick leave contributed by other employees that can be drawn upon by mothers after childbirth.
• Educate bosses and managers that the old rules of productivity no longer apply. Face-time is not an indicator of commitment or effectiveness. While you are at it, you might remind them that the companies who recruit, promote, and do everything to retain women (and thereby mothers) have been shown to be more profitable.
• Make sure that the mothers in your life are adequately insured, particularly when it comes to disability and long-term care, and are taking full advantage of retirement benefits available directly or as a spousal benefit.
• Help mothers understand that self-care, in the form of getting trusted financial advice, is not selfish or pointless, but is in fact another way to take care of her offspring. The money that Mom spends to prepare for and fund her retirement years is money that her children won’t have to pay.

Finally, after the brunch or breakfast in bed, how about a quiet talk with Mom (or a conversation with yourself) about what those later years might look like. How does she want to live? Where and with or near whom? What does she want to be doing? How does she want to be cared for, in the event of illness or disability?

Helping her envision her future may be the first and most important step toward planning for it. Now that’s a gift.

Categories Motherhood, Women work
Comments (3)

Come hear my presentation on Wealth Management for Women

by admin
May 7th, 2010

For those of you in the Washington, DC/ Northern Virginia area, please join me on Monday, June 8th, at the Evo Bistro in McLean, VA to hear me discuss the important ways women are different when it comes to thinking about and managing their money.  Copies of my book, “Women’s Worth: Finding Your Financial Confidence” will be available for purchase and signing.

Hope to see you there! Click on the link below to get all the details.

Wealth Management for Women

Categories Personal Finance for Women
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Women: It’s time for the conversation about personal finance to change

by Eleanor Blayney
May 5th, 2010

Financial planning involves assessments about risk. The financial risks women face, and their ways of dealing with those risks, are different from men’s. This is due to very real biological, psychological, and cultural distinctions between the sexes.

As women, we

• Live longer
• Often suffer financially as a result of divorce, whereas the finances of divorcing men are apt to improve
• Are likely to live alone for a significant period of time, by choice or circumstance
• Move in and out of the workplace, resulting in serious gaps in insurance coverage and retirement plan participation
• Are better educated than men, but gravitate toward “safer,” less well-paid careers
• Are the primary caretakers of the dependent young and old
• Are more are more apt to be risk-averse when it comes to investing

Clearly, planning tools, assumptions, and focus must change way when advisors work with women.

The way we talk about women’s financial issues needs to change, too. Women’s perception and learning styles are different from men’s, but so often advisors fail to take this into account. Research has shown that men learn independently, while women learn well in supportive, collaborative environments. Men are apt to learn by doing, whereas women often stand back, listen and observe. They want to read the manual before turning on the computer.

We also know that men and women find their social identity in different ways. A man has an inherent need for competition and hierarchy in order to understand where he fits in the world: “Am I ahead of or behind the other guy?” A women, on the other hand, is more likely to find her meaning in community, and wishes to put herself on the same emotional and intellectual plane as others.

The male preference for competition may explain why the terminology of personal finance – and most particularly that of the male-dominated field of investing – is dominated by themes of winning and losing. It explains, too, the frequent use of benchmarks to evaluate investment performance. Men are more apt to ask if their portfolio did better or worse than the S&P 500 in a given quarter. When presented with the same numbers, women ask instead, “But what does this mean?” They are not asking for that meaning to be measured in basis points, but in terms of the effects on their lifestyle, their children, their plans for the next vacation.

How then can women’s distinct cognitive and emotional styles be brought to bear on financial advice? Here are some ideas for the financial advisory community to consider (or for you, as a women, to ask for from your advisor):

• Educate, but don’t teach. Provide books, websites, articles that support and illustrate the financial planning strategies you are recommending
• Empower. Share stories, especially your own, of situations similar to those your women client is facing. Women often feel alone and fearful about their finances. Examples of shared experience go a long way to assure her otherwise. Her problems are normal and have solutions.
• Engage. Don’t just provide advice, but involve her in the implementation. Have her contact the attorney, set up the investment account, call in a stock or fund purchase.

These ideas seem simple and obvious, but too many women report that they are not getting this kind of attention from their advisors. A less obvious, but emerging, concept – expressly designed for women – is to create circles where money attitudes and issues can be freely discussed. These are not seminars. Again the purpose is not to provide unidirectional advice, but safe places where women can create communal wisdom about a subject they often feel excluded from.

There’s no doubt that women’s economic power is growing and growing quickly. They are on track to control more than 60 percent of US wealth, and represent a majority in the labor force. Wall Street and investment advisors can only ignore these numbers at their own peril; The time has come to change the personal finance conversation for women.

Categories Personal Finance for Women
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